Unleash your imagination to enrich and complement audio for fans, or build an all-new visual identity for your show. For audio podcasters, a whole new medium is now at your fingertips. Whether you’re already a podcaster who’s been thinking about trying video or you’re already making video content, Video Podcasts on Spotify represent a massive opportunity. With video, you can try a different medium and reach new fans on Spotify Fans, meanwhile, have the option to either view episodes front-and-center or seamlessly switch them to the background for on-the-go listening. Video creators, like their audio counterparts, can reach millions of people on Spotify and leverage exclusive monetization offerings-including Spotify’s Podcast Subscriptions-to turn Video Podcasts into a new source of income.
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Click here to read about it!Īfter announcing last year that Video Podcasts on Spotify would help you show your story, we’re excited to invite a whole lot more of you to take your show to the next level: Starting today on Anchor-Spotify’s free podcasting platform-Video Podcasts are available to creators in the US, UK, Australia, New Zealand, and Canada. The deal prices for these acquisitions have not been made public.JUpdate: We've expanded Video Podcasts to six additional countries-Italy, Spain, Germany, France, Mexico, and Brazil. The company recently came under fire over its exclusive $200 million deal with podcaster Joe Rogan, who has stirred several controversies around both racism and misinformation about vaccines.īut these acquisitions show that while Spotify is heavily investing in those types of content, the deals are ultimately only one part of the company's quest to dominate streaming audio. With these new developments in podcasting, advertising, and marketing, Spotify can diversify its revenue and make itself less dependent on established players in the music business. And it makes sense-the company's original core business of streaming music licensed from various labels was always a risky one, given that labels charge huge amounts of money to allow Spotify to continue to stream their content.
Spotify already does these things, of course, but its offerings appear poised to go even deeper. It will provide content creators with the tools to distribute and monetize their content, and it will help advertisers place ads within podcasts and between songs and give them data on how users are experiencing those ads. In other words, Spotify is more or less angling to become the Facebook of music and podcasts. Moving forward, Spotify hopes to not just monetize listeners but to expand the ways it draws fees and cuts from both advertisers and content creators. Altogether, these acquisitions paint a picture of the company's future strategy. These two companies follow several others that Spotify has gobbled up in recent months, including Whooshkaa and Megaphone. Spotify says the acquisitions aren't just about podcasting, though Podsights' tech will also be used for other kinds of audio content on Spotify, like music.
It helps podcasters track audience growth and see what factors are driving that growth. Chartable is somewhat similar, but it's aimed at podcast creators, not advertisers. Podsights is an advertising measurement tool that allows advertisers to see how many people were exposed to their ads, as well as how effective the ads were at driving purchases. The companies make two of the leading tools related to marketing, advertising, metrics, and analytics for audio content. Further Reading Spotify’s Rogan problem is a cautionary tale for other tech platformsThe online audio giant is acquiring both Podsights and Chartable.
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